Lake Superior Reserve Strategic Communications Plan
Abstract
This communications plan seeks to build on this strong foundation and enhance the impact of Lake Superior National Estuarine Research Reserve communications in support of its strategic objectives. It is a framework for encouraging engagement with
existing partners and cultivating new partnerships to spread the word about the work of the Reserve—along the coast of Lake Superior and throughout the state of Wisconsin and into Minnesota.
Subject
strategic communications; national estuarine research reserve; Extension; environmental outreach
Permanent Link
http://digital.library.wisc.edu/1793/96295Type
Technical Report
Description
The communications strategic plan provides a summary of results of an internal audit of communications, as well as objectives, strategies and tactics to simplify, improve and expand communication related to the work of the Lake Superior National Estuarine Research Reserve.