Attracting Entrepreneurs to Community College through Self Determination Theory Informed Educational Practice

Abstract

This research study examines the attraction of entrepreneurs to community colleges using Self-Determination Theory (SDT) informed educational practices. Community colleges face challenges such as declining enrollment rates, low retention, and budget cuts, necessitating a renewed approach to entrepreneurship, career education and workforce development. With a growing population of mid-career Latino entrepreneurs, Recent slowdowns in entrepreneurship offerings at universities present an opportunity for community colleges, which are better positioned to address the needs of adult learners and cater to a diverse student body. Despite the growth of entrepreneurship education, questions remain regarding its effectiveness in promoting economic development and supporting small businesses. The study explores the motivations and perceptions of aspiring entrepreneurs based on SDT and the satisfaction of psychological needs. Findings reveal strong intrinsic motivation among entrepreneurs, emphasizing autonomy, authentic self-expression, and community connection. Flexible learning options, peer connection and networking opportunities, practical and competency-based education, business advising, and mentorship are recommended to enhance entrepreneurship education. Aligning programs with local labor market needs and fostering collaboration between academic entrepreneurship programs and outreach functions can increase entrepreneurial activity. Creating an entrepreneurial ecosystem and building programs and opportunities for entrepreneurial activity are suggested to support the intentional process and planned behavior of entrepreneurs. Additionally, promoting a sense of community, considering costs and funding options to ensure access, and emphasizing the value of entrepreneurship education are essential.