An Evaluation Of PK–12 and Two-Year Post-Secondary Marketing and Business Instructors’ Perceptions of PK–12 and Two-Year Post-Secondary Marketing and Business Programs in Southern California

Abstract

This mix-method research study aimed to explore the perceptions that PK–12 marketing and business instructors and two-year post-secondary marketing and business faculty have of the respective marketing and business program. This study further examined the alignment between PK–12 and post-secondary marketing and business programs and their collaboration. The study employed a survey instrument to PK–12 and postsecondary marketing and business instructors in Southern California. A quantitative analysis was conducted utilizing descriptive statistics, t-tests, and Cohen’s d. A thematic analysis of short responses was conducted. Major findings of this study were that PK–12 marketing and business instructors perceived they were aligned to post-secondary programs, but post-secondary marketing and business instructors did not believe that PK– 12 was aligned with post-secondary programs. The study’s findings and implications are discussed in addition to further recommendations on collaboration and alignment between PK–12 and post-secondary marketing and business programs.