Browsing UW-L Theses & Dissertations by Subject "Fantasy games - Marketing"

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    • Prospects of fantasy sports as a profitable sport marketing media 

      Wirakartakusumah, Daryl (2002-08)
      One hundred-filly sport Web sites (75 offering fantasy sports (FS) and 75 not offering fantasy sports (NFS)) were asked to complete an 18-question on-line survey to determine the impact that hosting fantasy sports had ...