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Coding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty?

dc.contributor.authorFay, Martha J.
dc.contributor.authorOlson, Anne
dc.contributor.authorVinson, Bethany
dc.contributor.authorAhrens, Katie
dc.contributor.authorCousineau, Megan
dc.date.accessioned2018-01-03T18:01:07Z
dc.date.available2018-01-03T18:01:07Z
dc.date.issued2018-01-03T18:01:07Z
dc.identifier.urihttp://digital.library.wisc.edu/1793/77741
dc.descriptionColor poster with text, graphs, charts, and tables.en
dc.description.abstractOur research aims to identify how brands use Twitter to strengthen brand loyalty through the use of interactivity and strategic messages. We analyzed what types of language and communication stimulate brand loyalty on Twitter.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programsen
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589;
dc.subjectBrand loyaltyen
dc.subjectMarketingen
dc.subjectTwitteren
dc.subjectConsumerismen
dc.subjectSocial mediaen
dc.subjectPostersen
dc.titleCoding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty?en
dc.typePresentationen


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