Browsing Student Research Day by Author "Zavoral, Matthew"

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Clicks vs. Facts : The Media’s Role in Political Information and How Emotional and Behavioral Political Involvement is Associated with Perceived Bias

Koenig, Danielle; Manion, Jillian; Perry, Katelyn; Shaw, Madeline; Wilson, Allison; Zavoral, Matthew; Fay, Martha J. (2018-04-30)

There is a direct relationship between consumer trust in media and level of involvement with an issue; research shows people who are involved in a group or issue are highly knowledgeable on the topic and will therefore ...