Browsing Student Research Day by Author "Salentine, Angela"

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Victoria's Secret Symbolic Communication : Exploring the Connections Between Brand Images, Organizational Identification, and Job Satisfaction

Blunt, Courtney; Hunter, Natalie; Salentine, Angela; Cantwell, Elizabeth; Schumacher, Lindsey; Severson, Sara (2012-04)

The effect of advertising on consumer attitudes and behavior has been studied (Yaniv & Farkas, 2005), but less is known about how advertising may impact employees. This study examined associations between the symbolic ...