Browsing Student Research Day by Author "Lam, Mi Yang-Ying"

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The Public Face of Internation E-Business : An Exploratory Investigation of Differences in the Homepages of Global Corporation Web sites.

Lam, Mi Yang-Ying (2009-04)

The Internet has expanded and become a key component in business since the 1990s. Under the trend of globalization, international corporations constantly craft various marketing strategies in e-business to reach and attract ...