Browsing Student Research Day by Author "Fay, Martha J."
Now showing items 1-20 of 58
-
Academic achievement : a Study of the Predictors of Success in Higher Education
Schnell, Jenna; Ryan, Anna; Lau, Shari; Chiodo, Sarah (2009-02-09)This research examined predictors of academic achievement among college seniors. Specifically, academic achievement was studied in relation to employment, organizational involvement, out of class communication with faculty, ... -
Am "I" Part of a "We"?: A Study of Inclusive Language and Organizational Identification within Student Organizations
Dalton, Maggie; Freeman, Elijah; Keenan, Rachel; Mortenson, Rebecca; Tainter-Paar, Dalton; Sickler, Cameron; Fay, Martha J. (2017-02-20)Throughout college, it is critical to be involved in organizations to define oneself, develop relationships, and build resumes. To influence students' involvement, organization leaders need to maximize a sense of community ... -
Analysis of Message Framing Regarding Active Shooter Training
Matthias, Jenna; Kabelitz, Hannah; Moen, Hannah; Knutson, Kristine; Fay, Martha J. (2019-05)Since 1996, there have been 162 mass shootings that resulted in four or more deaths in the United States alone. One result has been an increase in active shooter training programs utilizing an informational approach and a ... -
Church Communication Preferences
Huibregtse, Justin; Rohr, Patrick; Toufar, Josh; Weise, Jon; Parsons, Josh (2010-04)Research has shown that more than 100 million Americans rely on the internet to deliver some aspect of their religious experience. Despite this widespread use, little is known about which spiritual needs Christians prefer ... -
Church Online : the Emerging Trends in Virtual Church.
Teuteburg, Matt; Brandt, Katie; Lukes, Drew; Kolosso, Katie (2009-07-27)Research shows that by 2010 as many as 50 million individuals may rely solely upon the Internet to provide all of their faith-based experiences (Campbell, 2004). This relatively new phenomenon of virtual church has been ... -
Clicks vs. Facts : The Media’s Role in Political Information and How Emotional and Behavioral Political Involvement is Associated with Perceived Bias
Koenig, Danielle; Manion, Jillian; Perry, Katelyn; Shaw, Madeline; Wilson, Allison; Zavoral, Matthew; Fay, Martha J. (2018-04-30)There is a direct relationship between consumer trust in media and level of involvement with an issue; research shows people who are involved in a group or issue are highly knowledgeable on the topic and will therefore ... -
Coding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty?
Fay, Martha J.; Olson, Anne; Vinson, Bethany; Ahrens, Katie; Cousineau, Megan (2018-01-03)Our research aims to identify how brands use Twitter to strengthen brand loyalty through the use of interactivity and strategic messages. We analyzed what types of language and communication stimulate brand loyalty on Twitter. -
Communicating Corporate Social Responsibility Across Cultures : a Comparison of U.S. and Japanese Websites
Kemper, Kelsey; Von Bank, Hannah; Cox, Eric (2012-04)Given the increasing importance of globalization, tailoring a message to individual markets is becoming a common occurrence for multinational businesses. Despite this, some corporate activities have not been examined for ... -
Communicator style and evangelism style.
Torpen, Katie; Sauve, Todd (2007-05-01)This case study focuses on the relationship between communicator style and evangelism on the UW-Eau Claire campus. It examines two questions: What is the relationship between communicator style and evangelism? What factors ... -
Conflict, Supportive Communication, and Group Satisfaction
Balson, Katlynn; Turner, Laura; Ward II, Virgil; Zaic, Alexandra (2013-05)Conflict among group members is an everyday phenomenon and is present in both academic and professional groups. Post-secondary educational institutions incorporate group work to better prepare students to work in ... -
Controversial Messages from Celebrity Influencers : Analyzing Consumer Attitudes and Purchase Intentions
Addleman, Alyssa; Hassemer, Allison; Karn, Amber; Roth, Megan; Stelzer, Jordan; Fay, Martha J. (2019-05)Leveraging the new age of social media, many consumer brands have ramped up the use celebrity influencers to enhance brand awareness and increase sales. Research has shown that celebrities increase awareness of a company’s ... -
Cross-generational relationships in the workplace.
Bever, Nicole; Lutzke, Lindsay; Maczka, Bonnie; Punzenberger, Erin (2007-05-01)The Interpersonal Attraction Scale and the Perceived Homophily Measure were used to examine the development of cross-generational relationships in the workplace. An emphasis was placed on factors that contribute to positive ... -
The Effect of Organization Recruitment Tactics on Entry Level Applicants : Are They Appealing to the Right Audience?
Erikstrup, Darrik; Michels, Tammy; Slowinski, Kelly; Trzebiatowski, Bryan (2009-04)This study examines person-organization fit based on soon-to-be college graduates. We are testing whether candidate communication style and decision process (high or low thought) relate to messages intended to attract the ... -
Effects of Tyrannical Leadership on Efficiency in Small Group Task Performance
Joswiak, Kelsey; Petrie, George; Green, Megan R. (2013-05)The purpose of this study was to examine both the relationship between tyrannical leadership and small group task performance, and the potential mediating effects of communication apprehension and self-esteem. -
Environmental Change : Veracity of Claim, Message Framing, Prior Knowledge, and Self-efficacy
Bauer, Leah; Brassel, Michelle; McCarver, Calli; Toffler, Jacob; Willett, Paul; Fay, Martha J.; Knutson, Kristine (2019-05)Although a widely promoted issue, climate change has not garnered the same individual attention as other global social issues. Nonetheless, many scientists believe that the environment is headed towards devastation and ... -
Facebook : the Effects of Self-Esteem and Self Disclosure on Facebook.
Miller, Jules; Sulerud, Kyle; Schuett, Steven; Willkom, Bryan; Dworski, Jana; Nyberg, Luke (2009-02-04)This study examined the amount of participant-reported self-disclosure on Facebook, particularly as it relates to participants' self-esteem. -
Facebook and Career Motivation
Dettwiler, Melissa; Gossett, Jessica; Pepper, Amy; Soderlund, Laura (2011-05)While the use of the social network Facebook has continued to increase among college students (Nesbitt & Marriot, 2007), studies show that this group may not be aware of the influence their social networking profile content ... -
Friends (Temporarily) Forever : Frequency of Facebook Use, Relationship Satisfaction, and Perception of Friendship
Porter, Ben; Hayes, Zackary; Jacobson, Heather; Kirt, Megan; Hill, Jerad (2010-04)Facebook is a social networking site where users create profiles and engage in an online global community through the process of reciprocal "friending". Previous research has shown that Facebook promotes low commitment and ... -
Gender and Communication : Perceptions of Diffuse Status Characteristics in Workplace Email
Peterson, Leslie; Grogan-Ripp, Lucy; Smith, Gwendolyn; Walz, Caroline; White, Cole; Fay, Martha J.; Knutson, Kristine (2019-05)Previous research has shown that perceptions of gender act as a diffuse status characteristic which impacts how interlocutors perceive the competence, ability, and value of others. However, this research was conducted prior ... -
Going Paperless : Gauging User Behavior and Opinion in the Transition to Online University Catalogs
Khang, Pang Kou (2010-04)In an effort to transition from paper to web-based catalogs, a Midwest university examined user behavior and preferences with regard to the university's current and potential future catalog formats. This study explored how ...