Browsing Student and Faculty Scholarship by Author "Bloom, Kelly"

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Newspaper coverage of the 1992 presidential campaign: A content analysis of character/competence/image issues versus platform/political issues

Berchild, Jessica; Bloom, Kelly; Gugisberg, Paula; Kohut, David; Sims, Judy; Giordano, Joseph (UW-Eau Claire Research Day Poster Session, 1993-04-28)

The purpose of this research study was to assess the amount of front-page newspaper coverage allotted to “character/competence/image” issues versus “platform/political” issues in the 1992 presidential campaign. Using the ...