Canann International - a sustainability consulting NGO

Abstract

"Canaan International" will be not-for-profit Sustainability Consulting NGO providing sustainability solutions for businesses and communities, in the US and developing countries. The purpose of this paper is to assess its feasibility. While a full blown Feasibility Study encompasses a broad spectrum of topics to cover; this study will limit itself to assessing the existence of a market for such services, inventorying the types of services to offer, and providing an overview of a potential website. This study was done via documentary research and field corroboration work. In light of the increasingly worldwide scarcity of available resources, it is now very important that all business ventures as well as development projects are conceived to not only solve current issues but, furthermore, to create intrinsic conditions that would put future generations in a position to address issues of their times in the best sustainable way for them and for the following generations to come. This paper explores the premise of the creation of "Canaan International" as a Not-For-Profit NGO that provides sustainability solutions to businesses and also acts as a useful agent for conceiving projects, coordinating and linking resources mobilization efforts with actual locally expressed needs and aspirations. It will explore how "Canaan" seeks to increase public awareness of business and local communities' sustainability concerns through public engagement and resource mobilization actions; as well as provide opportunities for businesses and local communities to promote and profit from particular projects ideas and implementation.