Decoding a Formula for Highly Effective Graphic Imagery

File(s)
Date
2012-04Author
Terpstra, Glenn Allen
Advisor(s)
Buranakorn, Wanrudee
Metadata
Show full item recordAbstract
The purpose of this study was to find common ground between the visual and digital worlds. Certain visual elements simultaneously accommodate the quick movement of digital objects and facilitate their even quicker interpretation by viewers. It is possible to "learn the code" of highly effective graphic imagery. Whether
positive or negative, graphic images shape viewers' notions of reality; with a globalized audience, advertisers need to understand how theories of artistic appeal (mostly western-articulated) intersect with what attracts and dictates eye movement (mostly biologically-articulated).
Subject
Image processing--Digital techniques
Visual perception
Posters
Permanent Link
http://digital.library.wisc.edu/1793/64690Description
Color poster with text, images, and charts.