Medium or the Message : What Effects Youth's Responses to Anti-tobacco Messages
Fay, Martha J.
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As the use of social media becomes more widespread among youth in our society (Purcell, 2011), public health officials have looked to new media to promote messages of healthy behaviors. Focusing on anti-tobacco messages, this study examines whether the medium (Facebook, Twitter, or YouTube) or the message (fear, humor or bandwagon appeal) influences youth response.
Online social networks--Social aspects
Youth--Tobacco use--United States--Prevention
Written communication--Psychological aspects
Color poster with text, images, graphs, and charts.