Hoffman, Mary F.
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Research shows that intergenerational communication is becoming increasingly more difficult in the workplace. There is evidence that other generations hold negative perceptions of Generation Y (1982-2000), but no specific information on how these perceptions are formed. Some scholars have suggested that these perceptions may be due in part to technology use. Generation Y is the first generation that had access to all forms of electronic communication including instant messaging, texting, and email. Our study examined whether the communication channels and message characteristics used by Generation Y have an effect on the perceptions Baby Boomers (1946-1964) form of them and their own perceptions of themselves.
Generation Y--Social life and customs
Conflict of generations--Research
Technological literacy--Social aspects
Communication in organizations--Research
Baby Boom generation--Attitudes
Color poster with text and graphs
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