The Wisconsin Idea and the Marketing and Branding of UW-Madison

Abstract

Tricia Dickinson, marketing director at University Communications, will describe the UW-Madison's branding and marketing efforts. Discussion will focus on how science outreach programs can welcome the public to campus as well as connect the university to communities across Wisconsin

This presentation is a part of ?The New Constellation? seminar series, sponsored by The Center for Biology Education, the Science Alliance at UW-Madison, and WISCAPE. The title of the series refers to the forthcoming ?bright spots? on campus for science outreach: the Microbial Sciences building (opens fall 2007), the WID/MIR building (opens 2010), the new Union South (opens 2011), and the renovation of Old Biochemistry.