The current internet marketing status of Korean travel agency web sites

Abstract

Introduction of the Electronic Commerce has been revolutionizing the distribution channel of the travel industry. Now customers can access to the travel suppliers directly skipping traditional travel agencies. This trend created presence of the cyber travel agencies. There are hundred and thousand of cyber travel agencies on the World Wide Web with different purposes and marketing techniques. The purpose of this study is to determine current marketing status of Korea travel agency Web sites. Using the seven different search engines, handful number of the travel agency Web sites were determined and the each of those Web sites was evaluated based on the Marketing Matrix.