Browsing UW-Madison Open Dissertations and Theses by Author "Nickeson, Richard S."

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    • The history of the radio commercial 

      Nickeson, Richard S. (1946)
      Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).