Browsing UWEC Office of Research and Sponsored Programs by Author "Oawster, Erica"

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What Do You See? : Examining the Association Between Perceptions of Minority Student Representation in University Messaging and Organizational Identification

Knauer, Gabrielle; Oawster, Erica; Theisen, Kimberly; Theisen, Maria; Zimbauer, Loralei; Fay, Martha J. (2019-05)

Recently, universities have started diversity initiatives on their campuses. One recruitment strategy is prominently picturing minorities throughout university websites and recruitment materials. However, this portrayal ...